Funniest book title we’ve seen in a long time

January 4 – From Philip B. Dusenberry, who created the Pepsi slogan "The choice of a new generation" and General Electric's "We bring good things to life" died of lung cancer Saturday in New York at age 71, the ad agency BBDO said Wednesday. Regarded as a legend in advertising, Dusenberry once wrote a book entitled "Then We Set His Hair on Fire: Insights and Accidents From a Hall-of-Fame Career in Advertising," the title referring to the production of a 1984 spot for Pepsi in which Michael Jackson's hair was accidentally set afire.

– p.k.